In the 2025 winter season, clients globally spent $1.2 trillion on online shopping.
The holidays around Christmas are one of the most critical sales times of the entire year, and therefore, it is an ideal opportunity for sellers around the Christmas season. On one hand, clients are actively searching for gifts. On the other hand, clients benefit, around the holiday season, from shopping events, such as Black Friday and Cyber Monday. This means you can optimize this time for your goals – whether that is to sell more, create brand awareness, or reach new shoppers.
To maximize the holidays to your benefit, sellers must prepare early. In this blog post, we will look at how you can prepare for Amazon’s Christmas deals in the best way, as well as what to pay attention to.
Amazon Christmas Sales
The holidays are the busiest time of the year for e-commerce, and Christmas sales on Amazon blast off in November and December. Looking at previous years of year-over-year data, shoppers are opting to shop for Christmas deals more and more online. A major factor in influencing e-commerce shopping habits is that there is convenience in delivery speed, product assortments, and price discounts.
Given Amazon’s monopoly on online retail success, it is naturally the ramp-up place for buyers and sellers alike. By tracking Amazon sales trends, FBA sellers can determine which times of year are prime for selling and selling their items efficiently.
Key Sales Periods to Target
The Pre-Christmas Sales Window
The weeks leading up to Christmas—starting from Black Friday and Cyber Monday—mark the start of holiday shopping season, and preparing our business for this pre-Christmas window is important to capture seasonal inventory purchases made by early shoppers before November ends.
Peak Holiday Shopping Days
Generally, the busiest shopping days will happen between December 15th and December 22nd because last minute shoppers will start scrambling to buy gifts and with promotional discount offers and even ensuring they can clearly see our available product will help drive additional sales.
Post-Christmas Sales Opportunities
Finally, do not overlook the post-Christmas window as return season and gift card redemption season are the perfect opportunities for sellers to either move more seasonal inventory and create more revenue. Utilize the listings we prepared with indicated keywords like “New Year deal” to capture post-holiday buyers.
What Can Sellers Expect During Xmas Season on AMZ?
There may be mixed emotions for the merchants in this season if buyers are too enthusiastic about hunting for the best deals and turning to the platform to purchase a product. Come on is running a business on the marketplace always a bed of roses, especially during the busiest season of the year.
Even so, this still isn’t enough for you to stop trying or not working as hard to promote your products at this time. Here are some things merchants can expect during the busy holiday season on AMZ, so you can set your ad tactics:
